What is an SEO audit?
Search engine optimization is an ongoing process that improves the search engine ranking of your website or blog on a regular basis and on a large scale.
The main purpose of search engine optimization (SEO) is to improve traffic on your website.
An SEO audit can be defined as the process of searching an organization’s website and checking for any potential issues that can potentially affect the site’s visibility in search engines.
Your SEO audit is a systematic evaluation of how well a website conforms to the best organic search engine optimization practices. It is an unbiased and systemic examination of a website.
Find here the SEO audit tips that will help you boost your website’s rankings.
It’s also a series of consistent checks to see whether your website is live and indexable on the search engine.
The purpose of the audit is to identify many foundational issues affecting site performance.
The SEO audit shows:
- Technical SEO problems.
- Structural problems of the website.
- SEO problems on the website.
- Problems with a user interface.
- Laps and prospects in content.
- Competitive insights into the industry.
- Identify and how frequently conversions are achieved.
- How long have you taken improvements to introduce?
- How did the changes affect?
- What other factors may have affected?
Once you run an SEO audit, you can implement changes to improve your on-page SEO performance. After implementation, you can re-run the audit to ensure that the changes are still necessary.
An SEO audit usually involves the following.
The on-page aspects of your site are analyzed in detail. This includes examining the structure of your pages and the keywords that you’ve used on them.
Internal links are a key element of search engine optimization. These are the links on your site that connect from one important page to another important page within your site. In most cases, each important page should link to at least three other pages on your site. You’ll also want to make sure that you don’t have any broken links on your site.
An example of a broken link is a link on your homepage that leads to a “page not found” error page when you click on it. This is bad for two reasons. First, it sends users driving away from your site, and second, it may prevent users who come later from finding your site if they happen to follow the link.
An audit should cover usability, indexation, and optimization at a high level.
As you work on your SEO, you’ll want to make sure that search engines like Google and other search engines such as BING can easily find and index your content and understand the way your site is structured.
Having an SEO check, here are a few relevant places to consider:
- Structure URL: are all your URLs special, tidy, and straightforward?
- Content: is your copy fresh, insightful, and well-written?
- Description: Are they the correct length and uniqueness on each page?
- Links: how many pages have more outgoing URLs than an average?
- Pictures: how about ALT Tags? Are the explanations on the subject?
- Structure of the site: is navigation simple and easy?
See the quality of your pages. Content is a significant SEO element on the website and can have a direct impact on site effectiveness. Search engines use content to determine the value of your website and your website authority. If your site contains a lot of thin content, you will lose rankings.
Headings, ALT Tags, Descriptions: To what extent are you using these SEO elements?
How does the Title of your page appear to users? Do you have subheadings, bullet points, and headlines (H1-H3)? Is it easy to find what you are looking for?
Meta Descriptions: Are they between 50 and 280 characters? Are they specific to each page?
Well, they [Meta Descriptions] and the Title are making up the first impression of what someone searching sees from your site and helps Google Search to get a short summary of what you consider important about the page.
– Google’s Martin Splitt
Internal Subheadings: Do you have subheadings on your pages?
Image Alt Tags: Are the descriptions on the images on your site correctly described?
SEO tip: Google Image best practices.
SEO usability audit
Is your website easy to navigate? If the answer is no, read on.
A website that is easy to navigate will rank higher than a website that has good content but is extremely difficult to navigate.
The following should be considered when doing a general usability audit:
- Homepage: Has a clear Call To Action? Does it answer the user’s questions?
- Calls To Action: Are they clear and easy to understand?
- New Content: Are there new and fresh articles posted on a regular basis?
- User Experience: Does the site load quickly and include relevant images? Page speed is also very important when it comes to doing an SEO audit, and your page load time matters. Use Google’s PageSpeed Insights to analyze the speed of your website as it renders both on desktop and mobile. This is a very useful online tool.
Which is the best SEO tool?
Most Recommended SEO Tools: Netpeak Spider, Screamingfrog, Majestic, SEMrush, and Ahrefs. You can use one or more SEO tools depending upon your needs.
I would suggest trying out all these tools to see which suits you the best.
Netpeak Spider is an almost free website crawler. You can easily get the latest information about all website’s issues.
You can also use Screaming Frog as a powerful SEO Spider. It can automatically find technical issues such as broken links, missing tags, and also check for other common technical things.
Majestic is an SEO tool that gives you the chance to check your site’s backlink profile quality. It gives you the chance to see the quality of your backlinks from different domains.
You can also use SEMrush as a powerful SEO Keyword research tool. SEMrush is an SEO tool that helps you perform SEO audits. It helps you find the possible opportunities that can increase your site’s SEO rank.
Moz is an SEO tool that gives you the chance to see the quality of your backlinks from different domains. You can also use Moz’s built-in SEO audit tool.
Ahrefs is an SEO tool that gives you the chance to see the quality of your backlinks from different domains. Ahrefs calculate a website authority metric called Domain Rating. You can also use it to see what your competitors are ranking for and to do competitor analysis.