Google Helpful Content Update

Google Search’s helpful content system is a feature that allows users to quickly access helpful content related to the topic of their search. The system is powered by machine learning and natural language processing algorithms that scan the web for the most up-to-date, relevant content. Then, it shows the best results in a way that makes it easy for users to find the information they need quickly.

How does Google Search’s helpful content system work?

The Google Search helpful content system works by scoring webpages based on their originality and helpfulness. The helpful content system uses Google’s automated ranking system to better ensure that people are presented with the most helpful and original content available in search results.

If your website traffic has taken a drastic hit, it is likely that your site was affected by Google’s recent content update. This update, released on December 5th, aims to improve the accuracy of Google’s classifier across all content – in all languages.

The rollout will be gradual, taking about two weeks to be fully implemented. If you’re concerned that your website may have been negatively impacted by this update, there are a few things you can do:

  1. Check your website’s search engine rankings. If your site has fallen significantly in the search engine results pages (SERPs), then it is likely that it has been impacted by the update.
  2. Analyze your website traffic data. Compare the traffic levels from before and after the update was released to see if there has been a significant decrease.
  3. Use webmaster tools to check for any errors that may have been caused by the update. If you notice any errors, address them as soon as possible.
  4. Monitor your website’s backlinks and make sure that they are still of high quality and relevance. Bad links can hurt your site’s ranking in the search engines, so make sure to disavow any spammy or low-quality. 
  5. To check which type of content on your site is low quality and has lost the most traffic because of Google’s Dec. 2022 helpful content update, you can use Google Analytics to view reports on your website’s traffic. These reports will show you which pages have lost the most visits, as well as which type of content is the least popular among visitors. Once you’ve identified the low-quality content, you can then make improvements and changes to it to make it more useful for your visitors.
How to recover from the Google content update
How to create helpful, reliable people-first content.

How to recover from the Google content update

If your site was affected by Google’s recent content update, the best way to recover traffic is to review your content and ensure that it meets Google’s quality standards.

This includes checking for relevance, accuracy, originality and value. Additionally, you may want to look at optimizing your content for SEO, as this can help you rank higher in search engine results. Additionally, consider adding fresh content regularly, as this can help your site stay up-to-date and rank higher in search engine results.

Finally, review your website’s technical performance, such as page speed and mobile responsiveness, as this can also impact your traffic.

Improving your website’s content

After Google’s content update, here are some things you can do to improve your website’s content and get back the traffic you lost:

  1. Optimizing content for search engines: Use targeted keywords and phrases, ensure that titles and headings are descriptive and relevant, and ensure that content is well-structured and easy to navigate.
  2. Use internal linking. Linking to related content from within your website will help improve the user experience and make it easier for search engine crawlers to index and rank your pages.
  3. Improve page speed: Making sure your website loads quickly and efficiently will help keep visitors on your site and help improve your search engine rankings.
  4. Focus on quality content: Quality content is key to improving your website’s content and gaining trust in the eyes of both users and search engine crawlers. Ensure that content is engaging, informative, and free from spelling and grammar errors.
  5. Optimize images and video: Optimizing images and video can help improve the user experience, as well as help search engine crawlers better index and rank your pages.
  6. Monitor analytics: Use analytics to track your website’s progress and identify areas where improvement is needed. This will help you better understand the impact of your content optimization efforts and make changes as needed.

By John Morris

Researcher and blog writer. #ML, #AI

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