How Google Determining URL Freshness
Existing information search systems utilize search queries to search aggregated data for specific information. Such systems can search local or distributed data. Search engines return hyperlinks to relevant web pages.…
How To Check If Your Site Has Been Affected By The Google Helpful Content Update
Google Search’s helpful content system is a feature that allows users to quickly access helpful content related to the topic of their search. The system is powered by machine learning…
Elevating original reporting in Search is a step back into the future
Journalists believed that the secret to turning publication into journalism and information into news was the addition of context, news judgment, and expertise. The combination of all these components created…
AI-Generated Art: From Text to Images & Examples
On November 19, 2020, I published the article “What can AI do today?“ Since then, I have been looking for a free AI model for creating art from text for…
What is a data point in a machine learning model?
What is meant by data points? One day, my student asked me what a data point is in a machine learning model. Data points are the information we feed into…
Why Have You Seen a Sudden Drop in Website Traffic
A drop in Google Search traffic is a sign that your website is not performing well in Google’s search results. There are always reasons for a website’s traffic to drop,…
Google News Classifier: Machine Learning to Identify News Content
On December 10, 2019, Eric Silva, Google Product Manager informed publishers that a new Publisher Center had been launched. Publishers no longer need to apply for inclusion in the News…
What Is Climate Change
Let’s talk about climate change definition. Long-term changes in temperature and weather patterns are referred to as climate change. These changes might be caused by natural processes, but since the…
What is logistic regression and how does it work
If you don’t understand logistic regression you certainly don’t understand deep learning. – Jonathan Gordon, PhD Machine Learning & Deep Learning, University of Cambridge Logistic regression interpretation What is it…
Web Vitals: How to achieve great Page Experiences?
Core web vitals are at the center of how Google measures a new ranking signal call page experience. The rationale behind this signal is that all other things being equal,…









